Search Engine Optimization
Search Engine Optimization (SEO) is probably one of the most important aspects of having a website. SEO means that search engines, such as Google, are able to effectively find prudent information contained within your website and provide it to customers accurately when they search for specific words or phrases that pertain to your particular business type.
The technologies that I use are geared towards search engine optimization which means when I build your website you are all set up with the tools you need to manage SEO.
Why is SEO important?
One might assume that if you have a particular word on your website it will automatically be picked up by the search engines and people will be able to find you. That simply is not the case. Search engine have a specific set of rules they use that falls outside the scope of normal language choices.
With these tools specific words and phrases are used to tune the individual page for the search engines. Effectively written descriptions and the quality of content is equally important. These things, in short, help search engines decide if the search term is relative to a website.
It is extremely important to have the best possible utilization of URLs, page titles and content. The process takes careful thought process and patience.
All of my website designs include the tools needed to manage a website’s Search Engine Optimization.