Search Engine Optimization

Search Engine Optimization provides a competitive advantage

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is probably one of the most important aspects of having a website. SEO means that search engines, such as Google, are able to effectively find prudent information contained within your website and provide it to customers accurately when they search for specific words or phrases that pertain to your particular business type.

SEO is important. 

Many businesses think they do not need SEO and that it does not apply to them because they are a brick-and-mortar.  This is simply not true.  The majority of the population turns to the internet to research local business before they head out the door.  When a business is not among the search results it may be overlooked by potential new leads.

When business owners ignore this fact based on the promise an existing loyal customer base they are making a mistake.   While it may not be noticeable in this moment, we all as small business owners need to be thinking about the road ahead.  Bringing in new leads and creating new loyal customers should be high on the list of things to do right away. To do this effectively in today’s digital world an SEO website is a necessity.

There is more to SEO than word choice.

Having the right words on a website was about all anyone needed to worry about to be in the top search results.  Those days are long gone. This is in part because search engine technology, such as Google, has become smart.  Moreso, the website saturated internet makes standing out an ongoing challenge.

Word choice is still an important part of SEO.  The cornerstone content of your website needs to align with your business.  It needs to be well written.

Do that along with these 6 high priority SEO tactics and you should see major improvement in search results.

6 High Priority Factors for SEO 

Website Security

A website that is secured with SSL is great for SEO and vital for your website’s visitors.  A website that is not secure may expose user data to data theft and eavesdropping.   Look for the lock icon in the address bar

Optimized Content

Relevant content that is keyword rich is the starting point for any well orchestrated SEO plan. While frequent updates with new content is very important, it is cornerstone content that can make or break search result placement.

Page Speed

A website needs to load fast a reliably.  Images must be optimized, sized correctly and the overal payload of data must be as small as possible.  Acheiving this effectively will earn bonus points in rankings.

User Experience

The user experience is an important part of SEO because search engine providers have developed technology to detect readability and other problems. For instance, text that does not contrast well with its background will hinder search result placement.

Mobile Friendly

With so many smart phone users, people are looking to their phones for information about local businesses  while on the go and even from the couch.  A mobile friendly website is an absolute necessity. 

Social Integration

Search engine providers look to social media to guage the popularity of a website. This means social netowrk integration is an important part of SEO and managment of social networks must be a regular routine for website owners.

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