Word choices are SEO’s foundation.
Finding the best keywords will help with the SEO performance. Anyone who has done research on this has probably found that there are tools available to do keyword research. The challenge is that for us small business owners our budget doesn’t always allow for the additional expense and overhead to pay for this type of research. Additionally, unless you have a niche business the internet is likely over saturated with the keywords that apply to your business.
The thing is we already know what our keywords are. It is simply the things people are asking us about on a daily basis. For me one top question is, “How much does a website cost?”
Let’s do a little exercise.
Take a moment and write down 5 or so of the top questions asked about your Columbus Small Business when you talk to someone you first met or things your current customers have asked. These are the top items that should be addressed in the contents of your website.
That’s a really good start.
There are other exercises that are useful, too. The goal is to have quality optimized content. Collectively, the information gathered through these types of exercises will be sufficient so that content optimized for your business can be created. If you would like to learn more about this and my SEO methodologies please do not hesitate to request a consultation.