You will put content that relates specifically to your business on your website. Your website should guide you potential client to information they need to make a decision and provide them with opportunities, a.k.a call to actions, to take the next steps.
Within the content you will want to answer questions they may have and provide answers you want them to have that they may not necessarily ask in the literal sense. For example, you should answer the question, “Why should I buy your product or service?”
You should also include news or a blog, photos if applicable and, of course, and “about us” section. While each business is different in the type and quantity of content, you and I can work together to refine what you know and make sure we are doing it well on your website. The most important thing is that the content on your website is that of quality.