Now that the Internet is in everyone’s back pocket, it’s not just about distinguishing your website from others. It is about “Conversions,”which are based on content and how much time visitors spend on your site. High traffic doesn’t mean much if the average visitor doesn’t take time to peruse your content, sign up for your services, buy your product or recognize your brand.

Building a functional website that’s easy to navigate is the first step. Then, you must make the site easy to find and build a presence. Eventually this presence drives demand. Once your website has been indexed, optimized and designed to be “crawler-friendly,” visitors will come.

The challenge then becomes getting them to stay and to take action – most readily in the form of clicks and/or purchases of one form or another. Most SEO and website design experts lean on original content to fulfill the task of getting visitors to stay longer.

Adding original content to your site may be quite useful.  Original content, whether promotional, educational or entertaining, offer a level of appeal and engagement that’s difficult to match because it’s both stimulating and interactive. Good content also drives conversions and page ranking. A content-delivery platform, such as WordPress,  is a great way to add new content on your website.

If you would like to learn more about a content management system for your website, contact MoonGear.com and we’ll see what we can do to assist you.